Aiming for 51 per cent global modal share by 2030 may seem audacious — but the effort, even if it only produces 20 per cent will still be a victory. While the bicycle is the symbolic vehicle in this push, it really could be anything that multiplies your efficiency without burning fossil fuels: scooter, roller skates, roller blades, some funky hybrid. In fact the modal share number is mildly misleading. Think of it this way: If you make half you weekly journeys by bike (so perhaps you drive to work, but all your short haul trips are by bike for a 50/50 split in terms of time or kilometerage) you have already done it. 50 per cent of your modal share is bicycle. Now imagine if everyone starts doing this as a matter of course? Even making 20 per cent of your trips pedal-powered would be massive.

Anyhow 51 per cent modal share is the aim of and its an awesome goal. Its a goal that I’m living and so can you. | is about creating a systemic, global change on urban mobility for sustainable cities of the 21st century.